179 Sully's Trail,
Does the vision and values of the firm align with yours? Ask to see a copy of the firm's vision and core values statement.
Do they truly plan or do they take a cookie-cutter approach with their clients? Ask to see a sample plan, are all areas of planning addressed?
Do they have an organized, streamlined planning process? Ask them to demonstrate the process from start to finish on a piece of paper.
What are they expecting of you and what can you expect from them? Request a detailed engagement letter.
How are they compensated? Ask them what value you will receive for what you are paying.
What language are they speaking? Are they able to explain complex concepts in simple ways?
Do they offer to coordinate aspects of your planning with your other trusted professionals? Ask who else is part of the team.
Are they specialized and focused on specific niches? Watch out for more than 3 specialties.
Who is on the team and how will you be interacting with each person throughout your time with the firm? Will you get face-to-face time with the advisor or just a junior associate?
What does the internet say about them? Search their name and see what you find. Do they show up on the first page? Lookout for negative feedback.
“We have two ears and one mouth so that we can listen twice as much as we speak.” Epictetus. Do they listen more than they speak? Do they focus more on talking about themselves or listening to your biggest concerns, challenges and desires?